About (Update)


We appreciate the vibrant colors of fresh produce and showcase the quality of carefully crafted prepared foods. We elevate the beauty of baked bread and the comfort of a hot cup of freshly brewed coffee.

We create best-in-class fixtures that put the experience of freshness first. We design experiences that serve as the cornerstone of unique, sophisticated, and modern retail environments that attract and engage today’s discerning shopper.

For over 25 years, we have created food-forward displays that have transformed the perimeter of supermarkets across the country. And we’re not stopping there. We are partnering with future-minded retailers to re-envision the shopper experience across channels, formats, and product categories. We are fusing our rich experience in fresh foods with our focus on engineering efficiency, operator convenience, and earth-friendly production.

We bring unequaled scale, scope, and customer service and a guiding belief that our retail partners are not just buying a fixture – they are investing in a long-term vision of success.

Together, with our retail partners, we collaborate, innovate, and differentiate to drive growth, connect with shoppers, and benefit from the power of fresh.


terry awalt
Terry Awalt - CEO

Terry is the original founder of JSI and has made improving the grocery retail industry his passion since the early 1990s.

Phone: 800.332.5507

Email: tawalt@jsistorefixtures.com

Mark Awalt - President

Mark’s 40 years in the workplace includes 20+ at JSI. Mark’s extensive knowledge in leadership, finance, auditing, and HR adds a breadth of experience to many facets of JSI’s success. Mark is also a former bodybuilder and loves to talk about nutrition, health and wellness.

Phone: 800.332.5507

Email: mawalt@jsistorefixtures.com

gretel seeley
Gretel Seeley - EVP of Sales and Marketing

Gretel works with customers to share ideas, talk trends, and learn how JSI can help them grow. She serves on the StorePoint Advisory Board and is an active fundraiser for the National Multiple Sclerosis Society. Gretel is also an avid cyclist. If you’d like to talk business (or bikes), reach out!

Phone: 508.878.6237

Email: gseeley@jsistorefixtures.com

dan cassier
Dan Cassier - VP of Design and Development

Dan began designing and building fixtures at the age of 19. 30 years later, he still has a passion for creating innovative ways to display products. Dan loves spending time with his wife and two kids. Give Dan a call to see what’s new in supermarkets and how to create new designs for your stores!

Phone: 630.885.8238

Email: dcassier@jsistorefixtures.com

jeremy west
Jeremy West - VP of Business Development

Jeremy manages all things West…using his extensive design background and creativity to bring projects to life. When Jeremy’s not working, you’ll find him spending time with his family and playing basketball with his boys. If you’d like Jeremy in your court, call or send him an email today!

Phone: 801.310.4981

Email: jwest@jsistorefixtures.com

duane hallowell
Duane Hallowell - VP of Refrigeration

Joining JSI in 2012, Duane leads JSI’s refrigeration team. Duane is a 20-year veteran of the HVACR industry with a strong background in energy efficiency, sustainability and product development. If you’d like to talk refrigeration, contact Duane!

Phone: 800.332.5507

Email: dhallowell@jsistorefixtures.com

Leo Lafaialii, - Manager of Customer Success

As a former professional rugby player, Leo knows the importance of teamwork. Leo leads JSI’s customer success team, helping to formulate and execute winning strategies. In his off-time, Leo enjoys spending time with my family, watching rugby and having a beer around the BBQ.

Phone: 800.332.5507

Email: llafaialii@jsistorefixtures.com

Sam Civiello - National Account Manager

Sam is dedicated to helping his customers solve problems, constantly visiting their headquarters and stores or checking on displays in our facilities. Sam loves being with his family, and coaches his kids’ sports teams. If you’d like to talk business or pee wee sports, give Sam a call!

Phone: 207.651.3071

Email: sciviello@jsistorefixtures.com

bill rothwell
Bill Rothwell - National Account Manager

Bill brings over 20 years of retail experience to the JSI team. His new ideas and concepts help develop innovative fixtures and departments. In his spare time (when he’s not following his three kids around), Bill races sailboats competitively.

Phone: 978.836.6823

Email: brothwell@jsistorefixtures.com

emily genest
Emily Genest - Inside Sales Manager

Emily partners with our independent and wholesale customers through virtual and in-person meetings. She spends her free time with her family, enjoying outdoor activities and cheering on the Boston sports teams. Call or email Emily for information on the newest JSI product offerings!

Phone: 800.332.5507

Email: egenest@jsistorefixtures.com

Brad Awalt - Regional Sales Manager

Prior to joining the JSI sales team, Brad held multiple positions at JSI, including Strategic Sourcing Manager. His knowledge of the fundamental operations at JSI help him promote the company and its products. Brad builds great relationships with customers, give him a call today!

Phone: 800.332.5507

Email: bawalt@jsistorefixtures.com

kari fulton
Kari Fulton - National Account Manager

Kari’s favorite part of her job is helping our customers achieve their goals. Kari is a proud supporter of the Central New York Food Bank and Autism Society and in her off time, she enjoys art and literature. Reach out to Kari if you’d like to talk about business or anything under the sun!

Phone: 800.332.5507

Email: kfulton@jsistorefixtures.com

Jen Sexton
Jen Sexton - National Account Manager

Jen works with convenience store professionals to understand what merchandising needs and challenges they have. She loves providing innovative solutions for their fresh food programs and offering ways to help them grow in this every changing space. If you’d like to talk C-Stores, give Jen a call or drop her an email!

Phone: 800.332.5507

Email: jsexton@jsistorefixtures.com

clay odom
Clay Odom - National Account Manager

With over 25 years in wood, metal and plastic displays, Clay is always interested in designing and delivering the solutions customers need to ensure lasting growth and profitability. He spends his free time outdoors enjoying the fresh air. Clay builds great relationships with customers, give him a call today!

Phone: 800.332.5507

Email: codom@jsistorefixtures.com


Headquartered in Cincinnati, LSI Industries (Nasdaq: LYTS) specializes in the creation of advanced lighting, graphics, and display solutions. The company’s American-made products, which include lighting, print graphics, digital graphics, refrigerated and custom displays, aim to help businesses stand out in a competitive market. With a workforce of nearly 1,600 employees and 11 facilities throughout North America, LSI is dedicated to providing top-quality solutions to its clients. Additional information about LSI is available at www.lsicorp.com.